Lead Management

LEAD GENERATION & NURTURING

Lead nurturing is much more than simply adding contacts to a newsletter distribution list. Our approach is to make prospects feel as though they're having a fluid, ongoing dialogue with our client. Too often nurturing processes devolve into a series of disjointed conversations. We try and guide prospects by providing useful information and tools – and show we’re genuinely interested in their business.

As simple as it sounds, effective lead nurturing requires the co-ordination of several moving parts. It demands the clever use of marketing automation tools, data acquisition, segmentation strategy, content mapped to the buying cycle, digital communications, and telephone conversations. The process culminates with an agreement on protocol for handing off qualified leads to sales.

We're adept at the entire process: full program planning, execution, ongoing management, and analysis. We even provide lead nurturing as an entirely managed service. As a certified Eloqua partner, we're expert in integrating and optimizing CRM systems with marketing automation. We advise on best practices for data and content strategies. And we provide both digital communications and tele-services under one roof.